Scott Duncan
Brand Design & Strategy
Website Design
Merchandise Design
Social Media Strategy
About the Client
Scott Duncan is a Canadian musician. He is an energetic, passionate performer. He enjoys playing all styles, including Celtic, bluegrass, folk, classical, swing, country, Cajun, French-Canadian & other regional folk styles, and singer/songwriter accompaniment, both live and in the studio.
In addition to the live shows, Scott can be heard on over 30 recordings of many of the artists with whom he plays, and some he doesn't yet, including Ian Tyson's new album Carnero Vaquero.
About the Project
As Scott’s career grew and gigs started lining up, he wanted to create a brand for himself as a professional. His goals were to showcase his personality and love for music in a brand to help him better connect with his audience and to become more noticeable while working with other amazing artists.
We worked with Scott to help him develop a brand that best represented him as an artist. For his brand colours, we pulled from the Irish green that he was currently using, and liked, to create a well-rounded and timeless colour pallet. Notice the small accents of gold used in his design, mirroring the tone of wood that is found in the fiddle instrument. To create the logo, we focused on the design of the fiddle to create harmony, and showcases a natural flow - like his music.
Scott’s passion for his Irish roots and folk style music shows in his brand and will allow him to connect with his audience on an emotional level.
The process of working with Scott began with understanding his passions and his path of inspiration. When working with an artist, you have to see as they see and be able to take their thoughts and transform it to showcase their spirit. Scott is very much a work of art as a person and musician, so being able to illustrate his vision into a brand was truly inspiring.
With increased use of digital media and social media, it is more important than ever for musicians to bring their brand and voice online, so they can promote their music and engage with fans.
“Acorn Studio Marketing brought my digital brand to the next level! They took my cobbled-together website and loosely connected social media profiles and worked with me to rebrand and redesign in a style that really showcases who I am as a musician. I know it will take awhile to build up my social media profiles, but knowing i have the Acorn team to support me along the way definitely helps.
Friendly, professional and taking an interest in me and my industry, Acorn clearly has the tools, knowledge and ability to help any business excel, both in the digital world and the physical.”
— Scott Duncan
