Fractional CMO

Your Chief Marketing Officer is the marketing executive to help manage your growth. As the digital world grows and your business begins to scale, you must continually adapt your product and services to meet the needs of our audience. It’s time to bring in a Fractional CMO.

  • Strategy Development

    The marketing strategy offers entrepreneurs and business leaders guidance on the best way to reach their ideal clients with their brand message, inform them of their offering, and encourage them to become loyal customers.

    A marketing strategy includes specific and measurable goals aligned with your business plan, brand messaging, audience insights, channel strategies, tactics, budget, and evaluation methods. Nested or sub-strategies include digital marketing, content marketing, SEO, social media, and internal communications.

  • Marketing Assessment

    A marketing assessment, or audit, is a structured evaluation of existing resources and activities to see its effectiveness in reaching your business goals. Depending on the size and need of the organization, an audit may include the entire communications and marketing plan or focus on a particular part, such as content marketing, social media, or website.

    The marketing assessment informs the marketing strategy and includes an analysis of your business vision and goals, audiences, online channels, content, branding, resources and processes.

  • Advisory Services

    Our consultants have years of experience helping entrepreneurs and business leaders grow their businesses. From building your brand to developing marketing and communication strategies to reach your business goals, we can help. We will provide you with the insights you need to stay competitive and relevant in today's fast-moving digital-first environment. Our advisory services offer a structured, business-driven approach to help you improve performance with solutions tailored to your growth goals. Whether you need a one-on-one consultation, marketing role for your advisory board, strategic planning, coaching or training, we can help.

  • Training & Support

    Companies need marketing leadership for sustainable growth. However, not everyone needs or is ready for a full-time marketing director or manager. Our fractional CMO services provide you with access to a dedicated senior marketing leader and an extended network of creative and business professionals at a fraction of a cost. We will provide you with ongoing support, training and guidance to help you develop, implement, and execute your marketing plan. Whether you are a solopreneur, an entrepreneur scaling your business, or a marketing manager who is overwhelmed with work, you will receive the help you need for as long as you need it.

Fractional CMO Services

Are you scaling your business or a business leader looking for senior-level support for your small marketing team? Our monthly fractional CMO services provide end-to-end solutions and ongoing support customized for your needs.

See below for the steps to getting started and what you will receive.

  • STEP 01: Research

    After our initial discovery call, we will complete a comprehensive assessment of your existing marketing and sales plans, processes, and performances. We will also complete an online brand and SEO audit. Our goal during this initial research phase is to find opportunities where we can assist in helping you reach your goals. After this phase, we will put together a report of findings and recommendations.

  • STEP 02: Review & Report

    We will meet with you to review our initial findings, discuss your marketing recommendations, and provide you with various options for serving you and your organization best. After our meeting, we will provide a final report that includes a thorough assessment and analysis of your marketing, branding and digital marketing initiatives, prioritized recommendations, and an outline of the next steps.

  • STEP 03: Strategy & Plan

    We will develop a strategic marketing plan, including digital marketing, social media, and content plans. Then it is time to get started! We will work with you to implement the recommendations from our initial research and set up the project and processes to help the ongoing management of your plan, which includes regular strategy sessions, reporting and support of initiatives as needed.

  • STEP 04: Implementation & Management

    Our team leverages technology and communication best practices to ensure the successful outcome of your plan. We will work with you to customize the management processes and level of our support to meet your needs. Your dedicated consultant and our team at Acorn Studio Marketing are here to support you every step of the way. To help you and your team, we will also provide you with relevant training resources.

Laura Dunkley - Fractional CMO

Book a Discovery Call with Laura,

We know you want to get started, this is your chance! Use the appointment form to schedule a time to talk with our marketing consultant.

Frequently Asked Questions:

  • No. A business plan, sales & marketing strategies, and digital marketing plan are not required but highly recommended. We will provide an intake form to gather the necessary information before our meeting. If you do not have the information available our team can help.

  • Your fCMO will help you find the right person for the services needed. The decision will be based on skills, hourly cost, and availability. This may be your fCMO, but it also may be an external marketing service provider or an internal team member.

  • Yes! We have a micro F.CMO program for our smaller business owners and solopreneurs, including business consultants and coaches. Contact us to learn more about how our customized and flexible program can work for you.

  • We will work to accommodate the needs of your team - remote, on-location or hybrid. Travel to be discussed & will be expensed for outside of Calgary, AB.

  • All business, brand, and marketing information will be gathered during the original assessment. A min. is required for new client set up, but this can be reduced based on the current available information and strategy.

  • Here are some other fCMO services offered as-needed:

    • Consulting Hours - to be used as needed

    • Workshop Facilitation

    • Internal communications strategy

    • Influencer Program development (internal / external)

    • Process development & support

    • Hiring support and training of marketing team.

    • Sales Training (e.g. LinkedIn Workshops)