Andrea Leja
Interior Design
Logo + Visual Identity
Website Design (Coming Soon)
About the Client
Andrea Leja is an interior designer who aims to design spaces and experiences that make their clients happy, healthy and whole. She is spearheading the mind shift from sustainable design to regenerative design, adopting the latest scientific findings and highlighting the importance of nature, to deliver meaningful, holistic experiences that enrich the well-being of her clients.
About the Project
Andrea Leja wants to expand her services and rebrand to better connect with her target audience. Before we began, Andrea had a brand that didn’t fit her personality as a designer and felt like it didn’t represent the feeling she wanted to pass onto her clients.
Together, we created a brand that better matched Andrea Leja’s character and her love for nature, sustainability, and wellness.
Logo Design
The Andrea Leja logo was designed to show her strength, confidence, and love for architecture. We took a simple serif element and customized it to act as a unique element in her branding.
Colour
This colour palette was uniquely designed represent the building blocks of nature; the dirt, soil, and stone. Our goal was to bring in colours of nature without using your typical, nature-like colour combinations, like green and sky blue.
Colour Theory:
Steal Blue - health, knowledge, power, integrity, and seriousness
Brown - nature, simplicity, agelessness, honesty
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Website Design (Coming Soon)
Andrea Leja’s website is created using Squarespace. This platform allowed for multiple user access, simple customization, and needed platform integrations. The simple layout was designed for an easy user experience and room to build.
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Branding Guide
Andrea Leja’s branding guide acts as a guideline while moving forward and creating additional marketing items. Inside the guide, we break down the brand strategy, outie the rules around her brand, showcase the moldboard and lifestyle mockups, plus text & colour combinations.
