Guide to Doing a Website Audit
Website audits are essential for evaluating the effectiveness of your website in achieving its goals, be it driving traffic, generating leads, or converting visitors into customers. Learn how to go through a step-by-step process conducting your own website audit.
Be sure to download our Website Audit Assessment tool and follow along:
Step 1: Assess Your Marketing Priorities
Evaluate how much of a priority marketing is to your business. Rate it on a scale of 1-7 and describe your rating. Consider how this priority might shift if you experience a significant increase in sales.
Step 2: Evaluate Website Performance
Rate the clarity of your website's goals and your confidence in its performance. Use a scale of 1-7 to assess how effectively your website is working towards achieving your business objectives.
Step 3: Analyze Messaging
Assess whether your website's messaging is customer-centric. Rate from 1 (all about me) to 7 (all about the customer), and consider how effectively you communicate your value proposition to visitors.
Step 4: Check Navigation
Evaluate the ease of navigation on your website. A user-friendly website ensures visitors can easily find what they want, enhancing user experience and engagement.
Step 5: Test Functionality
Rate your website's functionality. A highly functional website is free of broken links and dead ends, ensuring a seamless experience for visitors.
Step 6: Ensure Accessibility
Assess whether your website meets accessibility requirements, ensuring it is usable for people with various disabilities enhancing inclusivity.
Step 7: Optimize for Target Audience
Evaluate how well your website captivates your ideal customers and repels irrelevant audiences. A well-optimized website ensures you attract and engage the right audience.
Step 8: List Services
Detail your services and explain how they address your target audience's fears, challenges, and desires. This clarity enhances relevance and value to visitors.
Step 9: Communicate Mission, Vision, & Values
Rate how customer-centric your mission, vision, and values are communicated. Clear, customer-focused communication builds trust and engagement.
Step 10: Assess Brand Elements
Evaluate how elements like colours, fonts, graphics, and copy inspire trust with your target audience. A trustworthy brand enhances credibility and loyalty.
Step 11: Utilize Data/Analytics
Assess your use of website data and analytics to improve marketing. Effective use of data ensures informed decision-making for enhanced marketing strategies.
Step 12: Set SMART Goals
List specific, measurable, achievable, relevant, and time-bound goals for your website and create an action plan to achieve them. Clear goals guide effective strategy implementation for enhanced website performance.
Download Our Website Audit Self Assessment Tool!
Use the checkboxes to track your progress, and reuse as needed to ensure your website is always at its best!
