Acorn Studio Marketing & Co. began in January, 2020 and what a roller coaster it has been.

Our vision was to create a company rooted in strong values, including supporting the sustainability of our community and our environment. Our dream is to continue to build on this vision and develop a company that includes like-minded people who share these values.

What a year! There were many challenges due largely to the current COVID-19 pandemic crisis. Our plans to meet with clients in-person, collaborate in-person with other professionals, and get involved with certain volunteer opportunities all pivoted as the world immediately went into lockdown and restrictions continued. Our clients also had challenges. Existing businesses who wanted to build on their current marketing strategies needed to allocate resources to pivot their operations to survive, new businesses that were looking to build their brand now had to revisit the feasibility of opening during this current time.

At Acorn Studio Marketing, we pivoted to meet the needs of our clients and our own business. When the crisis hit we had to leave our co-working office space and our operations went 100% virtual. With business going virtual due to the in-person restrictions, the demand for digital marketing services was higher than expected and messaging and content strategies needed to pivot to respond to the crisis. It was a whirlwind, but many learning opportunities along the way.

We are thankful for the opportunities and privileges we had this past year in helping to support our business owners, including helping them build their online brands, create and manage their social media strategies, design websites, develop marketing strategies, launch their e-commerce business, and more. We also had a chance to network with other professionals online, some of which we may never have had a chance to meet before everything went virtual.

Going 100% virtual also gave us the chance to reduce our carbon footprint. All our calls with clients were online, we reduced printing of documents to almost zero, and all our home office lights were changed out for LED. Wellness in the workplace is important to us, so we continued to be creative to maintain a healthy lifestyle. We added plants to our workspaces and team meetings always started with words of encouragement and tips on how to stay active and healthy.

So, as 2020 comes to an end, we want to say thank-you to everyone for growing with us through these beginning months. As part of our pledge to give back,

Acorn Studio Marketing & Co. purchased 50 trees through the One Tree Planted organization.

These trees will be planted to support the reforestation initiatives here in Ontario; to help restore critical watersheds, rebuild important wildlife habitats, and ultimately help fight climate change and global warming.

Looking forward to 2021, we still are unsure of many things as the current crisis continues to change our economic climate. However, we are excited for the opportunities we have before us. In 2021, we will continue to build on the successes of 2020, develop our network of professionals, seek to create a positive and healthy work environment, and make the effort to support our community and environment.

News