THRVE LIFESTYLE & DEVELOPMENT GROUP
Logo + Visual Identity
Website Design (Squarespace)
Corporate Brand Materials
Brand & Social Media Strategy
About the Client
THRVE Lifestyle & Development Group is an organization dedicated to building sustainable and health-focused environments. Specializing in community development, interior design, and custom kitchen designs, THRVE’s primary focus is built around the study of nature therapy and biophilia.
About the Project
The goal of this project was to create a brand and visual presence to their professional clients while also promoting biophilia and healthy/holistic lifestyles.
THRVE was in the early stage startup phase when they engaged us. Using a consultative approach we assisted them in developing a framework for their business plan, helping develop their service offerings, business goals, vision, values, audience segments and marketing strategy. With an urgent timeline, we provided a brand and social media strategy, launched their social media channels, developed corporate sales materials, and designed a custom website. With a strong and clear brand identity and marketing strategy in place, the foundation was set to help our client build their THRVE business.
Logo Design
The THRVE brand was built around the study of nature therapy, so we needed to design a logo that used natural movements while also appeal to their corporate clientele. Using a strong serif font with a few curved features, we were able to accomplish just that. We also incorporated a custom wave pattern that is used in all brand materials and on the website.
Colour
This colour palette was designed to represent the colours of nature without falling into the typical norms of greens and browns. Remembering the corporate clientele, we also had to use tones that was familiar to that type of industry. The blues and teal meet the clients requests will also adding in a burnt yellow as an accent.
Colour Theory:
Teal - clarity, open communication, stress relief, practical thinking
Dark Blue - knowledge, reliability
Yellow - knowledge, warmth, energy
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Website Design
Custom website designed in Squarespace. Website was designed to showcase company and community projects. We wanted to create a simple and professional design that also showcased the companies biophilic brand.
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Business Cards
It was important to the business owner to create unique business cards that people will want to not only keep, but talk about. The unique feature we added was a raised spot gloss using the created brand pattern.
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Corporate Materials
In addition to the Brand Style Guide and Website Design, we continued with the design work and create custom brand templates. The templates included a corporate slide deck, social media templates, stickers, and a letterhead.
