Brand vs. Branding
Is there a difference between branding and brand? Yes.
Although they sound the exact same, there are some key differences between brand and branding.
You might think something along the lines of, “a brand is just a logo”, or “branding means business cards and stuff, right?”. You aren’t wrong, but there is more to each definition, and by understanding the differences, it can help you when growing your business.
What is a brand?
Your brand represents the emotion and all visual representations of your business. It is the identity in your market - who, what, how, why. Think of your brand as the connection you want to make to your audience and what kind of reputation you want to leave behind.
It is the specific feeling you want your audience to have when they think about your business and the services you offer. Everything about your ‘brand’ is how you want your audience to feel when meeting you, during the process of working with you, and what they take away when they have finished their time with you.
How is your audience and viewers going to feel when they stumble upon your Instagram feed, your blog posts, opening an email or looking at the receipt after purchasing your product.
It is important to develop a strong brand so you can focus on portraying your message clearly, building a marketing strategy, and creating the ultimate client experience. Without a cohesive brand, nothing will flow with another and your message and vision will get lost.
Also read: Guide to creating a strong brand
What is branding?
Branding is the process of turning your brand into a visual masterpiece. This will involve the development of your logo, website, business cards, and everything else that makes your business recognizable in visual form. Take everything about your brand - the feeling, your voice, and client experience and go further.
Brand and branding or different in which you message comes to be - brand being the voice and feeling, and branding being the physical and visual representation of your business. The best part is that you can’t have one without the other.
Also read: Creating a successful rebrand
