Selecting the Right Marketing Channels - May 2024
In this series, immerse yourself in the art of channel selection. From developing a harmonious marketing mix to exploring owned, earned, and paid channels, this month is a strategic exploration for entrepreneurs seeking to orchestrate a marketing symphony. Refine your focus, maximize your investments, and compose a marketing masterpiece that resonates with your audience.
Dates: Wednesday May 1, 8, 15, 22, 29 (bonus week)
The Objective of this month’s session:
Attendees will leave this course with an understanding of how to select the right channels & marketing mix to build their brand and promote their offerings. Attendees will have a chance to put together a marketing channel mix plan and get feedback from the group during our bonus week #5.
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Week 1 provides a comprehensive overview, guiding you through the essence of the marketing mix and the art of selecting the right channels. Our instructor will provide insights and best practices on developing marketing strategies - owned, earned & paid. We will discuss what an omni-channel approach is all about, including traditional, print & digital marketing & how this symphony of channels and content will help engage your audiences and promote your business.
Date: May 1, 2024
Time: 10AM-11:30AM EST
Instructor: Laura Dunkley
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Week 2: focuses on owned channels – your digital real estate. Uncover the power of websites, blogs, and social media profiles as you learn to leverage these assets to build brand equity. Understand how to cultivate and control your online presence, laying the groundwork for a strong foundation in the digital landscape.
Date: May 8, 2023
Time: 10AM-11:30AM
Instructor: Laura Dunkley
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Earn your reputation in Week 3 as we delve into earned channels. Explore the realm of public relations, influencer partnerships, and customer reviews. Discover strategies to garner trust and visibility organically, amplifying your brand's reach through authentic connections with your audience.
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Week 4 equips you with the knowledge to navigate the world of paid advertising, including social media ads, search engine marketing, and display advertising. Understand how to allocate your budget effectively, maximizing your investment for optimal reach and engagement.
Date: May 22, 2024
Time: 10-11:30 AM EST
Instructor: Laura Dunkley
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Since there are 5 weeks this month, we will use this opportunity for Q&A with our instructor. If you would like to get feedback from the group on your selected marketing mix plan, this will be the time to do it. 1 Hour session.
Date: May 29, 2024
Time: 10AM-11AM
Instructor: Laura Dunkley
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Fractional CMO & Consultant, Acorn Studio Marketing & Co.
Laura provides marketing and communication strategies, coaching, and training for her clients to help them reach their business goals. Laura is a communications strategist and digital marketing specialist, offering 20+ years of experience in the area of entrepreneurship, business development, omni-channel marketing, and public relations. With a passion for health, wellness and sustainability, Laura’s mission is to support like-minded entrepreneurs and business leaders as they grow their businesses.
What to Expect:
This series is designed for those who are interested in gaining deeper insights, our mentorship series offers an immersive experience. Each month has a different theme. Dive into mentor-led sessions where you can build on your learning, receive personalized feedback, and connect with a community of like-minded individuals.
These mentorship sessions are tailored to entrepreneurs and marketing coordinators seeking hands-on guidance.
Participants will join these interactive and engaging sessions through ZOOM to view the presentation and participate in the chats. It is best if you join with your computer or multiple devices to be able to access the visuals and chat.
Space is limited to 20 participants.
Materials:
Course materials will include session recordings, presentation slides, templates, guides, and resources.
To Register:
Please sign up and pay at the link provided on this page.
Prior to the first session, you will receive a link to all course materials.
You will be added to our calendar for each session which includes the ZOOM meeting login & link, and any other special instructions.
What happens after?
All recordings and any additional materials will be added to the course materials page. All participants will have access to this page for 60 days.
FAQ
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If you are a charity or not-for-profit, contact our team for discount opportunities.
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A certificate of completion is available upon request.
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100% refund is available 7 days prior to the start day (less a 5% transaction fee). 50% discount available up to 3 days prior to the start date (less transaction fee). Please contact our team for special refund request within 3 days of the start date. No refund after the start date.
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Contact our team if you have any questions - info@acornstudio.marketing