Strategic Goal Setting for Marketing Success - Mar 2024
Join us for a deep dive into strategic goal setting for marketing triumph. From understanding the top and middle-of-the-funnel goals to converting interest into advocacy, this month is a roadmap for entrepreneurs and marketing coordinators aiming to refine their marketing strategies. Present your goals, receive valuable feedback, and celebrate the milestones you aspire to achieve in this interactive and goal-driven series.
Dates: Wednesday Mar 6, 13, 20, 27
The Objective of this month’s session:
Attendees will leave with a deeper understanding of how to create SMART marketing goals & objectives for their business, including writing a set of marketing goals & objectives they can use and an opportunity to get feedback from the group.
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In this foundational week we'll explore best practices and real-world examples, laying the groundwork for effective goal setting. Gain insights into proven strategies that drive success and set the stage for a month of strategic planning.
Date: Wed., Mar 6
Time: 10AM-11:30 AM EST
Instructor: Laura Dunkley
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Climb to the summit of the marketing funnel! Week 2 is all about setting top and middle-of-the-funnel goals, focusing on elevating brand awareness and consideration. Uncover tactics that capture attention, build interest, and lay the foundation for a loyal customer base.
Date: Wed. Mar 13, 2024
Time: 10AM-11:30AM EST
Instructor: Laura Dunkley
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Descend into the middle and bottom of the funnel as we delve into purchase and loyalty goals. Explore strategies that convert interest into action, turning potential customers into dedicated advocates. Week 3 equips you with the tools to guide your audience through the entire customer journey.
Date: Wed. Mar 27, 2024
Time: 6:00PM-7:30AM EST
Instructor: Laura Dunkley
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Cap off this month of strategic exploration by presenting your goals and objectives. Engage in insightful discussions, receive constructive feedback, and celebrate the milestones you aim to achieve. This interactive session provides a platform for participants to showcase their strategic vision and receive valuable insights from a community of ambitious marketers.
Date: Wed. Mar 27, 2024
Time: 10AM-11:30AM EST
Instructor: Laura Dunkley
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Fractional CMO & Consultant, Acorn Studio Marketing & Co.
Laura provides marketing and communication strategies, coaching, and training for her clients to help them reach their business goals. Laura is a communications strategist and digital marketing specialist, offering 20+ years of experience in the area of entrepreneurship, business development, omni-channel marketing, and public relations. With a passion for health, wellness and sustainability, Laura’s mission is to support like-minded entrepreneurs and business leaders as they grow their businesses.
What to Expect:
This series is designed for those who are interested in gaining deeper insights, our mentorship series offers an immersive experience. Each month has a different theme. Dive into mentor-led sessions where you can build on your learning, receive personalized feedback, and connect with a community of like-minded individuals.
These mentorship sessions are tailored to entrepreneurs and marketing coordinators seeking hands-on guidance.
Participants will join these interactive and engaging sessions through ZOOM to view the presentation and participate in the chats. It is best if you join with your computer or multiple devices to be able to access the visuals and chat.
Space is limited to 20 participants.
Materials:
Course materials will include session recordings, presentation slides, templates, guides, and resources.
To Register:
Please sign up and pay at the link provided on this page.
Prior to the first session, you will receive a link to all course materials.
You will be added to our calendar for each session which includes the ZOOM meeting login & link, and any other special instructions.
What happens after?
All recordings and any additional materials will be added to the course materials page. All participants will have access to this page for 60 days.
FAQ
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If you are a charity or not-for-profit, contact our team for discount opportunities.
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A certificate of completion is available upon request.
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100% refund is available 7 days prior to the start day (less a 5% transaction fee). 50% discount available up to 3 days prior to the start date (less transaction fee). Please contact our team for special refund request within 3 days of the start date. No refund after the start date.
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Contact our team if you have any questions - info@acornstudio.marketing