Getting to Know your Target Audience - Apr 2024
Join this mentorship series to gain insights and understanding about your target audience that are crucial to building your business. Uncover the power of creating detailed target audience personas, and present your personas to the group for valuable insights. Join this targeted exploration and master the art of shaping connections that resonate with your audience, laying the groundwork for marketing success.
Dates: Wednesday Apr 3, 10, 17, 24
The Objective of this month’s session:
Attendees will leave with a deeper understanding of how to identify and get to know their target audiences. They will walk away with a target audience profile - primary & secondary and have created a personal profile of their ideal customer.
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Week 1 provides an insightful overview, exploring the foundations of understanding and reaching the right audience. Learn about primary & secondary audiences, what is a buyer (audience) persona and how to conduct research to get to know your audience. This is an overview that will set the stage for the rest of the sessions.
Date: Wed Apr. 3, 2024
Time: 10AM-11:30AM
Instructor: Laura Dunkley
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Get ready to get up close and personal with your audience! Week 2 is dedicated to knowing your Ideal Client intimately. Explore strategies to identify and understand the unique needs, preferences, and behaviors of your ideal audience, laying the groundwork for effective engagement.
Date: Wednesday April 10, 2024
Time: 10AM-11:30AM
Instructor: Laura Dunkley
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Turn insights into actionable strategies! In Week 3, we guide you through the process of creating Target Audience Personas. Uncover the power of these detailed profiles in shaping targeted content and campaigns. Plus, get hands-on with a provided template that streamlines the persona creation process.
Date: Apr. 3, 2024
Time: 10AM-11:30AM EST
Instructor: Laura Dunkley
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Finish off this month of getting to know your target audience with a chance to showcase your Persona. Engage in discussions, refine your strategies, and celebrate the precision you've achieved. Week 4 is your opportunity to present your personas to the group, gaining valuable feedback and insights from a community committed to refining their targeting strategies.
Date: Apr. 17, 2024
Time: 10AM-11:30AM
Instructor: Laura Dunkley
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Fractional CMO & Consultant, Acorn Studio Marketing & Co.
Laura provides marketing and communication strategies, coaching, and training for her clients to help them reach their business goals. Laura is a communications strategist and digital marketing specialist, offering 20+ years of experience in the area of entrepreneurship, business development, omni-channel marketing, and public relations. With a passion for health, wellness and sustainability, Laura’s mission is to support like-minded entrepreneurs and business leaders as they grow their businesses.
What to Expect:
This series is designed for those who are interested in gaining deeper insights, our mentorship series offers an immersive experience. Each month has a different theme. Dive into mentor-led sessions where you can build on your learning, receive personalized feedback, and connect with a community of like-minded individuals.
These mentorship sessions are tailored to entrepreneurs and marketing coordinators seeking hands-on guidance.
Participants will join these interactive and engaging sessions through ZOOM to view the presentation and participate in the chats. It is best if you join with your computer or multiple devices to be able to access the visuals and chat.
Space is limited to 20 participants.
Materials:
Course materials will include session recordings, presentation slides, templates, guides, and resources.
To Register:
Please sign up and pay at the link provided on this page.
Prior to the first session, you will receive a link to all course materials.
You will be added to our calendar for each session which includes the ZOOM meeting login & link, and any other special instructions.
What happens after?
All recordings and any additional materials will be added to the course materials page. All participants will have access to this page for 60 days.
FAQ
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If you are a charity or not-for-profit, contact our team for discount opportunities.
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A certificate of completion is available upon request.
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100% refund is available 7 days prior to the start day (less a 5% transaction fee). 50% discount available up to 3 days prior to the start date (less transaction fee). Please contact our team for special refund request within 3 days of the start date. No refund after the start date.
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Contact our team if you have any questions - info@acornstudio.marketing