Stitt House
Historic Bed and Breakfast
Logo + Visual Identity
Social Media Graphics
Website Mockup
Social Media Strategy
About the Client
Stitt House Historic Bed and Breakfast is located in one of the popular hot springs area of Arkansas. Stitt House was built in 1875 by industrialist and early city founder Samual H. Stitt. This history building, with its new owners, has been converted this beautiful home into a bed and breakfast.
The Stitt House services and specializes in providing a comfortable, unique and sustainable experience for their guests. With the help fo local suppliers, guests will be able to enjoy food from local bakeries, coffee from local cafe’s, relax with eco-friendly and sustainable products, and more.
About the Project
As the house underwent minor renovations and touch-ups, we set out to create a beautiful and unique visual identity that aligns with the business values and goals. The goal was to create a brand that promotes hospitality, warmth, comfort, which also meant keeping its historic traits.
Logo Design
As mentioned in the first strategy meeting, the unlimited goal was to capture the historic element of the house within the logo. This resulted in creating a simplified sketch of the house as the primary logo. Because this is a very detailed element, we also created alternative logo variations that can be used on smaller surfaces (i.e, stamp, apparel, email signature, etc.). A consistent element used is a hand drawn magnolia flower which can be found all around the Stitt property.
Colour
The branded colours were selected to bring a calming, simple, and elegant element to the overall identity of Stitt House. The dark blue is used to compliment the browns and neutral colours that were strategically pulled from the original stone on the Stitt property.
Colour Theory:
Dark Blue - calmness, compassionate, knowledge, history
Brown - reliability, earth, resilience, dependability
