The Course & The Clubhouse
Logo + Visual Identity
Business Cards
Food & Beverage Menu
About the Client
The Course and The Clubhouse combines the feeling of being out on the golf course with the atmosphere of hanging out in the clubhouse afterwards. With five HD Golf simulators, guests can play the sport of golf without the effects of weather, time of day, or chasing the ball around in the woods. It is a great opportunity to swing the club while enjoying a beverage and a bite!
About the Project
This new businesses needed to create a visual identity that supported their plan to create an environment for both the golf & food lovers. We had to bring in elements that represents golf, food, beer, and more!
Logo Design
The logo design for this project was nothing but unique. Two logo concept designs were created, plus another ribbon design separating ‘The Course’ and ‘The Clubhouse’ shown above). This business provides two different services (indoor golf + restaurant & bar) that both support each other, yet, they could also stand alone. The logo variations provided allows the business to promote the services separately or together while still staying within the brand guidelines.
Colour
This colour palette was designed to represent the sport of golf and the colour of their favourite drink, BEER! We used bright, varsity colours to keep the similarities to the golf industry while adding the pop of yellow for contrast.
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Food & Beverage Menu
Two menu designs were created during the businesses launch. Using the elements created in the Brand Style Guide, we put together a unique menu design listing all of their food/drink items, plus leaving room for more.
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Brand Icons
A set of icons were designed for the brand to using in future designs and other marketing materials. The design of these icons were made simple to eventually add on to the collection of elements when the business grows.
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Business Cards
Using the brand pattern, we were able to create a unique business card design. In addition to the general business card design, we also created personalized cards for all the internal staff members.
