Blog
BRANDING · SOCIAL MEDIA · MARKETING · BUSINESS · SUSTAINABILITY · COMMUNITY
How to stay on top of Marketing Tasks while on vacation
For entrepreneurs with a busy workload, managing the many marketing tasks that need to be done and taking vacation time can be a challenge. The good news is that there are ways to recharge and keep up the momentum of your marketing.
Start-ups: Hire a Fractional CMO to maximize growth on a budget
A fractional Chief Marketing Officer (CMO), a role increasingly becoming a game-changer for start-ups operating on shoestring budgets yet ambitious to make a significant impact.
How to Write Strategic Marketing Goals
Effective marketing is the lifeblood of any business. To achieve your business goals, you need a well-thought-out marketing strategy with clear goals and SMART objectives tailored to each stage of the customer funnel: awareness, consideration, purchase, and retention/loyalty. To be strategic, marketing goals must align with your business goals.
Steps to Building a Quality Email List
Building a list of email subscribers is an essential aspect of email marketing and can be highly effective for reaching and engaging with your target audience. Here are steps to getting starting and ways to promote your email list.
A Quick Guide to an Instagram Audit
Here is a quick eight step guide on how to conduct a simple profile audit on your Instagram business account. An audit will help you identify strengths and areas of improvement to help reach your social media goals.
Mastering Effective Interviews with Your Ideal Clients
Interviews can provide you with a wealth of insights, allowing you to delve deeper into the minds of your ideal clients and gain a comprehensive understanding of their motivations, preferences, and pain points.
Why Hire a Fractional CMO
A fractional CMO is a type of chief marketing officer who works part-time, typically a consultant or marketing agency. They provide expertise, support and as-needed jobs done to help a company grow.
How to Write a Creative Brief
Before starting new project or enhancement to current materials that requires marketing support, it is helpful to write a creative brief that outlines the needs of the project.
New IOS 15 Focus Mode: Manage Productivity
Focus Mode allows you to create and customize modes, such as working, exercising, gaming, relaxing, reading, or even spending time with family, which can help you block specific notifications and functions according to your task or event.