For entrepreneurs with a busy workload, managing the many marketing tasks that need to be done and taking vacation time can be a challenge. The good news is that there are ways to recharge and keep up the momentum of your marketing.

A fractional Chief Marketing Officer (CMO), a role increasingly becoming a game-changer for start-ups operating on shoestring budgets yet ambitious to make a significant impact.

Effective marketing is the lifeblood of any business. To achieve your business goals, you need a well-thought-out marketing strategy with clear goals and SMART objectives tailored to each stage of the customer funnel: awareness, consideration, purchase, and retention/loyalty. To be strategic, marketing goals must align with your business goals.

In business, setting clear and achievable goals is the foundation of success. Goals provide your organization with direction, motivation, and a sense of purpose. Whether you are a startup or an established enterprise, understanding how to craft broad business goals and specific, measurable objectives is a not only effective, but crucial for your long-term growth and prosperity.

A fractional CMO is a type of chief marketing officer who works part-time, typically a consultant or marketing agency. They provide expertise, support and as-needed jobs done to help a company grow.

Whether you are starting a simple e-commerce business or a large-scale technology solution, there are certain sections of the business plan that are essential to success.

Case studies are an effective way to build your brand authority as a B2B company or consultant. A case study provides information on how your product or service can solve a problem for your clients.

There are some key sections of your business plan required to support a winning sales and marketing strategy. Before you start promoting your business, you need to know your business. The following sections of the business plan provide vital information to help you develop a winning sales & marketing strategy.