A fractional Chief Marketing Officer (CMO), a role increasingly becoming a game-changer for start-ups operating on shoestring budgets yet ambitious to make a significant impact.

Effective marketing is the lifeblood of any business. To achieve your business goals, you need a well-thought-out marketing strategy with clear goals and SMART objectives tailored to each stage of the customer funnel: awareness, consideration, purchase, and retention/loyalty. To be strategic, marketing goals must align with your business goals.

Building a list of email subscribers is an essential aspect of email marketing and can be highly effective for reaching and engaging with your target audience. Here are steps to getting starting and ways to promote your email list.

Here is a quick eight step guide on how to conduct a simple profile audit on your Instagram business account. An audit will help you identify strengths and areas of improvement to help reach your social media goals.

Interviews can provide you with a wealth of insights, allowing you to delve deeper into the minds of your ideal clients and gain a comprehensive understanding of their motivations, preferences, and pain points.

A fractional CMO is a type of chief marketing officer who works part-time, typically a consultant or marketing agency. They provide expertise, support and as-needed jobs done to help a company grow.

Before starting new project or enhancement to current materials that requires marketing support, it is helpful to write a creative brief that outlines the needs of the project.

Focus Mode allows you to create and customize modes, such as working, exercising, gaming, relaxing, reading, or even spending time with family, which can help you block specific notifications and functions according to your task or event.